Public Relations Executive: Roles and Responsibilities

The role of a public relation person is complex. One needs to be immensely skilled in order to fit the shoes of a PR officer. The most important responsibility of public relation department is to portray its company’s image in the best possible manner. PR professionals are the key people responsible for managing the reputation of their company. They not only deal with the heat of the media but also work to minimize any bad news about their company in the market.

• Most people are of the view that deliberating with the media is the sole responsibility of a public relation department. However, managing media relations is only one of the many tasks that PR executives have to carry out on a daily basis. Bad publicity can ruin the public image of a company. It is very hard to judge the mind of journalists. They are smart enough to understand whether they are being manipulated. Cultivating a good relationship with journalists is a must for PR people and it is not an easy task.
• For a PR professional, crises management skills are very important. When their company goes through an unpleasant state of affairs and they sense a threat, managing the public and the workforce becomes their top priority and it calls for enormous efforts.
• PR executives also have to look after matters pertaining to customer service and marketing. They have to conduct considerable research to understand public opinions about product and services.
• With the rise of social media, public relations have gone online. A PR professional now has to manage their company’s reputation on social networks as well as the World Wide Web.

For a company to survive and thrive, the public relations team necessarily needs to act proactively. Public Relations professionals are more protectors of their company than employees. They help a company stay afloat and succeed.

Human Resource Team: Its Role in Modern Business

HR team responsibilities

There was a time when the Human Resource team solely looked after the hiring and firing of workers. However, the HR team now works hand in hand with the other important departments of companies such as finance, operations etc. The chief goal of the human resource team is categorized to be same as that of all other departments which is, getting the most out of employees. In simpler words, to work towards generating better business returns.

Motivate Workers With Rewards

The HR team knows by heart that the success of the company is majorly dependent on the workers or employees, It is the responsibility of the HR team to formulate and provide incentives and recognition to deserving employees. It is for the HR team to organize events to honor hard working candidates from time to  time. This strategy is found to be beneficial for both the company and the employee. Apart from getting their share of extra income, employees get motivated to work more for the company, which in turn helps in significantly raising the funds of the company. Most importantly, the HR team has to keep in mind that employees are paid their salaries without delay.

Hiring and Firing

An important task of the HR team is recruiting and sacking of employees as and when required.

Human Resource Team Duties

Appraisals and Post Performance Evaluation

If employees don’t get their share of income regularly, they will lose interest in their work. This will reflect on the profits of the company. The HR team has to administer balanced, well-timed and methodical appraisals. All employees should be informed about their weaknesses and praised for their good work. In fact, training sessions should also be organized by the HR team for workers so that workers are able to improve their skills.

Always There To Answer Queries

For employees, the HR department is the only place where they can seek help for work related matters. At least one of the HR executives should always be available.

People’s Prospect

The HR team has a silent task to perform. They will have to work cleverly to ensure expectations of both the employees as well as the employer are fulfilled. For any business to grow, the HR team has to perform this action.

Hire HTML Developer and Transform Your Ad Campaigns with HTML5 Ads

Advertisements have always been on the web. Earlier, they were mainly created with Flash but with the ascent of HTML5, the scenario has changed. Now you may only need to hire HTML developer to create visually rich and quick-loading ads, particularly in case of mobile devices.

HTML5

This may make you wonder why you should opt for HTML5 ads in the first place. Let us help you understand.

• HTML5 helps create ads in a remarkably simple manner. It can cater to both videos and animations without ever needing the help of plugins such as Flash. Plus, it is also cost-effective which means, you can get your desired ad created without spending a fortune.

• Ads made using HTML5 are fully interactive pages that can contain puzzles, games etc. Furthermore, you can get trans-platform ads that means, the same advertisement can run fully well on desktop computers, tablet computers and smartphones. All it takes is a browser that supports HTML5, which is not uncommon these days at all. You save considerable costs on development.

• In the mobile paradigm, more and more ads are being converted from Flash to HTML5. Flash Player has not been able to perform well on mobile devices, which led to HTML5 being the only choice for mobile ads on both iOS and Android.

• HTML5 provides cross-browser compatibility in animation, video technology and advertisement patters.

• Client side counting is possible when you use HTML5. It means you can track your mobile advertising campaigns through users’ interactive time, level of interest and so on with the help of it. This will help you find out your potential customers’ preferences along with purchase motivation.

HTML5 ads are the new way to go when it comes to online advertising. They are here to stay. More Flash ads are going to be converted to HTML5 because of the latter’s superb graphical potential, flexible features for multimedia content and easy distribution. So, what are you waiting for? It’s time for you to hire HTML developer.